BlueTech Research discovered they can host engaging and creative virtual events regarding critical topics in the water industry.

The Challenge

Each year, BlueTech Research hosts a boutique style conference that brings together people who have a significant impact on the water industry to nurture meaningful connections, to learn together and to share ideas that will move the needle on the global water crisis. The global pandemic caused them to shift their strategy. BlueTech Research wondered;

Was it possible to create space a virtual space to offer a similar opportunity for their network to connect in a meaningful way?


Paul O’Callaghan, Founder and CEO of BlueTech Research reached out to Annyse to share BlueTech’s idea of an inspiring virtual round table where meaningful and genuine connections could occur among the participants. BlueTech set a high bar for themselves wanting the round tables to be inspiring, future thinking and a space for true connection through meaningful conversation. Paul wanted to create a space where some “serendipitous” meetings could occur since no one was currently bumping into one another at a conference or in an airport on route to one.

Co-created solution

With sponsorship from DuPont, BlueTech Research and The LuminUS Group created a series of 2-hour long virtual sessions for 30 influencial leaders in the water industry including corporate end users, technology providers, academia, utilities and investors to discuss topics including Radical Decentralization, Blue-Green Infrastructure, The Circular Economy and many more.

The Results

Together, we crafted a formula that has participants engaging again and again, sharing with their colleagues and offering this feedback.

It was a joy to participate today – what a brilliant session, great people, inspiring talks and perspectives.

Frankly, this was the most interactive Zoom session I have had. Well done!

The level of engagement was great. Normally you just have a few presenters, so having a roundtable with all attendees and break out sessions were a nice touch.

I was delighted to be included and loved the format! I stand at the ready if I can ever be of service to you and your colleagues! You and the team run a tight program, yet also creative and open.

BlueTech Research is comprised of leading industry experts in water technology market intelligence, Technology Market Research Analysts and an Environmental Technology Assessment Group (TAG) who enable them to be the premier source of actionable water market intelligence.

BlueTech Research began working formally with Annyse and the Luminus team in the summer of 2020. BlueTech’s aim was to craft a virtual roundtable format that would allow us to bring our community together in a space where they could meet and network with their peers, share learning and hear from inspiring speakers. This was a true collaboration and Annyse has created a virtual meeting format that is truly unique and has allowed us to grow and learn with our community and share knowledge on water topics. We look forward to continuing the collaboration on the virtual roundtable series into 2022 and also working with Annyse to bring her expertise to our annual event BlueTech Forum.

Paul O'Callaghan

Founder & CEO, BlueTech Research